Pell & Bales expands inbound services with ‘clever’ fundraising innovation » Charity Digital News

Pell & Bales expands inbound services with ‘clever’ fundraising innovation

Telephone fundraising company Pell & Bales has partnered with voicemail broadcasting specialists CleverVoice to launch an innovative inbound calling platform to support the growth of SMS fundraising activity. 

Using new technology created by CleverVoice, charities can now send a recorded voice message direct from the charity to the supporter via SMS.  Once the message is heard, supporters can take action by requesting a call-back or be put straight through to Pell & Bales’ ‘Supporter Response’ line, all with one click.

Keith Hawkins, CEO of CleverVoice said: “We are seeing amazing results particularly when the voice message comes from a celebrity, and for the charity sector there is definitely a place for sending a voice message direct from a beneficiary or field worker.”

The simple but clever innovation presents a big opportunity for charities to reach previously un-contactable or lapsed supporters in a way that inspires the supporter to contact them, and to do so in their own time – when convenient.

Bethan Holloway, Client Services Director at Pell & Bales said: “It’s an interesting development that blends the space between inbound and outbound messaging, and places control in the hands of the supporter. It’s a development we are delighted to be working on with CleverVoice.

In recent years we have seen clients increasingly use our fundraisers to handle inbound calls particularly with the growth of activity where an inbound SMS is followed by outbound call. It’s another area where again there is a blurring between inbound and outbound and clients are looking for highly trained outbound fundraisers to carry out those calls.”

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