How better CRM could transform your charity

Matt Moorut | 15th Apr 14

Proper customer relationship management, or CRM, is vital for the survival and growth of any charity, which is why non-profit organisations are increasingly opting to implement Salesforce.com.

However, Salesforce.com is much more than a simple CRM tool – it not only enhances internal collaboration and customer relationship management, but also underpins the management of fundraising, volunteering, donors, campaigns, events and many other functions that traditionally take place in disparate systems.

When leading UK, non-profit development agency Crafts Council needed to migrate away from their legacy CRM, they chose to work with CloudSymphony to implement Salesforce.com across the organisation.

Through a process of careful consultation, CloudSymphony developed a tailored implementation solution for Crafts Council that resulted in a number of key benefits, including better management of contacts and processes, a centralised CRM system, enhanced reporting and improved data quality.

Download the case study below to find out more about Craft Council’s experience and the lesson your organisation might be able to learn from it: