19th Feb 18 Chloe Green
3 email marketing tips for nonprofits
Despite the prevalence of social media in our society, email marketing remains a highly valued tool for charities communicating with their demographics.
- Keep emails concise and get to the point quickly. People get dozens of emails every day and most get scanned briefly or deleted without being read!
- Have a clear call to action. Make it obvious what you want to the recipient to do.
- Don’t just email when you want something. Use it as a channel to encourage conversation.