3 email marketing tips for nonprofits

| 11th Apr 14

Despite the prevalence of social media in our society, email marketing remains a highly valued tool for charities communicating with their demographics.

Check out these top tips for charity email marketing to bear in mind when it comes to your campaigns:

  1. Keep emails concise and get to the point quickly. People get dozens of emails every day and most get scanned briefly or deleted without being read!
  2. Have a clear call to action. Make it obvious what you want to the recipient to do.
  3. Don’t just email when you want something. Use it as a channel to encourage conversation.