North West charities failing to see benefits of digital technology

| 7th Apr 14

According to the new UK Business Digital Index, published by Lloyds Bank, in association with Accenture and Go ON UK, businesses and charities across the North West are risking their future growth prospects because they fail to see the benefits of digital technology and are not doing enough to develop their digital skills.

The Index looks at the use of social media, online sales, adoption of online security measures, use of digital advertising and level of basic online skills. Many respondents didn’t think they needed to improve.

Paul Smith, area director for SME Banking in the North West with Lloyds Bank, said: “Most businesses in the North West do use digital technology in some shape or form. However, there is a real blind spot for many firms who are doing the basics but can’t see the opportunity to do more.”