Save the Children teams with the Purple Agency to enhance data strategy » Charity Digital News

Save the Children teams with the Purple Agency to enhance data strategy

In a move to ensure a high level of accuracy with its supporter addresses, Save the Children has teamed up with the Purple Agency to develop a new approach to data cleaning and hygiene which will also provide significant savings.

Save the Children’s head of supporter information, Patrick Dunn, said: “[By] adopting a more tailored approach to each donor group we’ve been able to gain further improvements. These are now a regular part of our enhanced data hygiene process. All the savings we have made are going directly to where they are needed to frontline projects all over the world.”

Andrew Woodger, data and planning director, the Purple Agency, said: “Many organisations get the basics of data management right. The challenge now is to push this further to enable us to wring every available drop of accuracy and usability out of this vital fundraising source. Working closely with Save the Children, we designed a database hygiene model which did just that.”

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