Macmillan’s new social media service encourages donating through dating

My Mate Your Date lets people ask friends to matchmake them via Facebook in exchange for charitable donations.

Matt Moorut | 17th Mar 14

Macmillan Cancer Support has launched a new social media fundraising initiative that helps people find their perfect match while donating money to the charity.

My Mate Your Date is a free service that lets people ask friends to match-make them via Facebook. Over a 30 day period, a carefully selected group of friends are asked to suggest suitable dates for the single person, who names an amount they will donate per date suggested. He or she then reviews the suggestions (no online profiles or photos are shared to protect privacy) and requests introductions to those that appeal. All money collected at the end of the 30 days goes to Macmillan.

Macmillan have simultaneously revealed the results of a survey a survey it commissioned by which showed  that while nine out of ten Brits think online dating has become more acceptable in the past three years, 84% don’t believe it’s the best way to meet a long term partner. Single people also admitted that they are three times more likely to trust a Facebook profile (40%) than an online dating profile (14%).

Dating expert Elizabeth Sullivan commented:  “Whilst online dating is a great way to meet fellow singles, people often feel nervous about meeting a stranger. And with our ever increasing schedules, people are often too busy to play cupid or too embarrassed to ask friends to set them up. That’s why My Mate Your Date is a brilliant concept: it uses a very modern social media tool but goes back to the traditional method of introducing friends…with an added feel good factor of giving to charity at the same time!”