14th Feb 18 Austin Clark
National blood cancer support charity, Leukaemia CARE, has teamed with NinetyFive Creative to launch a new and improved website to better support those affected by a blood cancer diagnosis.
The aim of the new website is to provide better access to information and resources for blood cancer patients and their carers through a simpler user journey, and increase donations through clearer calls to action. There are many new and exciting features which have been added to the site including, disease specific fact sheets, a nationwide listing of support groups hosted by Leukaemia CARE and other blood cancer charities and dedicated areas depending on whether the user is a patient, carer, fundraiser or medical professional.
The new website is also fully integrated with the charity’s CRM system, The Raiser’s Edge, maximising the relationship between fundraisers and the charity.
Communications Manager, Kayla Maryon, said: “We are very excited to announce the launch of our new website. Not only do we have a bold new look which is much more modern but the improved user journey means access to information is much easier. We want to allow more people to utilise our services and inspire people to support us. The new website is part of a broader strategy to expand our online content and improve our digital presence.”