Innovista utilises donor tracking with Access thankQ

Innovista has recently invested in Access thankQ, to manage its CRM, finance, fundraising, marketing and data management following a proposed three year growth plan.

Robin Peake, Communications and Development Manager for Innovista said: “Our previous supplier wasn’t giving us the support or services we needed. This wasn’t making it any easier for us to grow and engage with our community.”

“We’re looking at building strong relationships with our supporters that reflect back to them just how grateful we are for their support, that makes such a difference, and that makes their giving experience an enjoyable one.”

“We plan on using the system for our marketing; Mail Chimp’s direct API integration, CRM for financial management, reporting and fundraising. The reports offer us the ability to identify and manage regular donors, whilst the Mail Chimp integration will also help us engage with those donors and extend our community. We can manage our online donations through thankQ’s fundraising integration. We can then consolidate, search and analyse on all our data when needed.”

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