How should charities use digital in 2014? » Charity Digital News

How should charities use digital in 2014?

In 2014, charities which don’t have a strong social media presence, don’t explore digital communications and lose sight of their brands risk falling behind their competitors.

In a recent post for the Guardian, Zoe Amar, founder and director, Zoe Amar Communications shares her views on what charities should be doing this year in the digital space.

She said: “There are three things I would love charities to do this year. One, social media needs to be at the heart of every organisation’s strategy. Many charities are using social media but it’s time to take it to the next level.

Judging by the huge response to the Top 30 Charity chief executives on Social Media Awards which I co-founded this year, leaders are keen to tap into the potential of digital. On that note, and in the wake of the Panorama documentary, I think that charities’ executive teams and boards need to reinforce how transparent their organisations are, and digital communications are key.

“Finally, charities should look at how they can strengthen their brands further. I love Afrikids; they’re a small charity but their identity and key messages are strong, which makes them stand out in a very competitive field.”

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