£4.2m and counting raised by ITV’s Text Santa

| 7th Jan 14

So far this year, ITV’s Text Santa appeal has raised £4.2m for UK charities, including Age UKBarnardo’s, BeatbullyingBritish Heart FoundationClic Sargent and Help the Hospices. 

Now in its third year, the appeal is supported by a live show before Christmas and a designated text code so that people can donate by sending a text message on their mobile phones.

Peter Fincham, ITV director of television, said: “A big thank you to everyone who took part and donated in this year’s Text Santa.  Their money will make a big difference to this year’s nominated charities.”