OpenMarket drives mobile donations for DEC’s Philippines Typhoon Appeal

| 29th Nov 13

The Disasters Emergency Committee (DEC) is using the mobile engagement solution provider OpenMarket to drive mobile fundraising for its Philippines Typhoon Appeal.

OpenMarket’s Mobile Engagement Platform is powering the appeal’s mobile donation channel, which has raised over £1m in mobile donations since the campaign launched on November 12th. DEC also uses SMS to invite donors to register for Gift Aid, which increases the value of donations by 25%.

Adil Husseini, Head of Fundraising at the DEC said: “OpenMarket is one of our longest-standing fundraising partners and we’re thrilled to work with them again on this important appeal. OpenMarket has consistently proven its ability to handle our sudden and highly demanding needs.   We had less than 48-hours to launch a massive media campaign and once again OpenMarket did not fail to seamlessly deliver our mobile fundraising needs.”

Adrian Sarosi, Head of Marketing for EMEA at OpenMarket said: “The cost of implementing mobile donations is minimal and allows charities to spend less on face to face fundraising and call centres. The DEC’s use of SMS for its Philippines Typhoon Appeal reinforces the impact and value of mobile as an important fundraising mechanism.”