The Royal British Legion simplifies donations with NFC technology

The charity joined forces with Proxama and Parthru to deliver the ‘tap the poppy ‘campaign which happened in five locations across Birmingham last Tuesday.

| 11th Nov 13

In order to raise money to support the British Armed Forces, the Royal British Legion has trialled a new scheme to make it easier for people to donate to the charity. The charity joined forces with Proxama and Parthru to deliver the ‘tap the poppy ‘campaign which happened in five locations across Birmingham last Tuesday.

According to civilsociety, collection tins and posters were enabled with near field communication (NFC) technology which let passers-by tap the icon with their smartphones in order to donate.

Claire Rowcliffe, midlands regional fundraising manager for the Royal British Legion, said: “We’re hoping that this will make it easier for people to support the Royal British Legion on their way to and from work, adding to the success of the Poppy Day and Poppy Appeal.”

Rupert Potter, director of strategy at Paythru, said: “We’re delighted to be chosen to support The Royal British Legion in implementing ‘tap to donate’, an innovative new mobile donation concept.”