15th Feb 18 Matt Moorut
Bidtech’s iPad technology integral to success of Children In Need event
Bidtech’s silent auction technology helped ensure this year’s Children in Need Gala Lunch was a real hit. Event organisers claimed the iPad technology ‘made the event’, helping to raise over £17,124 for the charity. Overall the event raised more than £100,000 for the cause, by far exceeding the amount raised last year.
Hosted by Sir Terry Wogan on behalf of Radio 2, the event at London’s Savoy Hotel saw a variety of entertainment on offer, including performances from Paul Carrack, Andy Bell, The Overtones, John Owen Jones and Darius from Here to Eternity.
Bidtech supplied its silent auction technology on iPads during the lunch so guests could bid for a variety of remarkable auction items, including two centre court tickets for the Wimbledon Championships in 2014 and a dinner party for 10. Each of the iPads displayed a digital catalogue containing details of all the auction lots, as well as a leader board so that guests knew who the highest bidders for each lot were.
Bidtech provided over 20 unique and sought after items for the auction and the highest bidder offered £5,000 for an Andy Warhol piece of Marilyn Monroe. Paul Beck, CEO at Bidtech, said: “Children in Need is a fantastic charity and we’re privileged to have supported such an iconic and worthwhile cause. The guests had plenty of fun using the iPads and we’re proud that our event technology solution contributed both to the success of the evening and in raising funds for the charity.”