Playmob launches Gaming Tuesday to raise money through video games

| 22nd Oct 13

Playmob, the London-based technology company championing charitable fundraising through video games, has announced the first details of its non-profit initiative Gaming Tuesday, which will launch on Tuesday 3rd December.

Gaming Tuesday is an initiative created to partner with the established global day #GivingTuesday. The new movement encourages games developers to come together and kick off the festive period by providing their players with the option to support a charity of their choice whilst playing their favourite game.

#GivingTuesday, the annual day of giving which takes place on the Tuesday following Black Friday and Cyber Monday is designed to raise funds for worthy causes. Playmob envisions that Gaming Tuesday will demonstrate the passion, creativity and generosity of the gaming and development communities.

Jude Ower, Founder & CEO, PlayMob, said: With the success of PeaceGames which we launched in September 2013, Gaming Tuesday is a chance for the industry to come together on a specially created platform, to raise funds and awareness for causes they are most passionate about. Our new events platform is about bringing together partners in the games industry to create a movement for the greater good. Whether it be a studio, publisher, platform, live streaming site or community, each partner will play an important role in maximising impact.”