Situation Sthlm to accept card payments following partnership with iZettle

| 18th Oct 13

Mobile payments company iZettle is backing a new initiative in Stockholm, which will allow homeless people selling the Swedish version of the Big Issue to accept payments by card.

Situation Sthlm in Sweden is the first organisation of its kind to launch this method of card payments.  The programme has been trialled for one month by five sellers who were equipped with smartphones and an iZettle card reader to take payments on the spot. Vendors plug in the reader to their phone and customers sign on screen or use their PIN number to purchase. They collect their phones and readers at the central offices each day whilst picking up their magazines. The trial’s success has led to this week’s official launch.

Jacob de Geer, CEO and cofounder of iZettle, says: “Sweden is getting closer and closer to a cashless society as most people here prefer to pay by card. Cash is still important but if you don’t accept cards you will miss out. We’re very happy to make it possible for organisations like Situation Sthlm to accept cards. People are happy to trust their cards with the vendors because they trust the card system. This is a milestone for us as it’s taking our vision to democratise payments to another level.”