19th Feb 18 Chloe Green
JD Sports raises £150,000 for cancer charity with help of Bidtech
As part of a three year partnership with The Christie charity, JD Sports recently hosted a Diamond Ball in Manchester. Guests were invited to take part in a number of live and silent auctions, bidding for a range of sought after items including a boxing glove signed by Muhammad Ali.
JD Sports enlisted the help of innovative fundraising technology company, Bidtech and raised over £150,000 for The Christie. Each table were given Apple iPads equipped with Bidtech’s own unique event technology. Acting as a digital programme for the event, the iPads allowed users to access information about the charity, sponsors and highlights of the ball, while offering a seamless process for guests to place their silent auction bids. High resolution images and information of each auction item were placed at bidders’ fingertips, with real-time updates alerting guests when they were outbid.
JD Sports marketing coordinator, Joseph Simpson, said: “A large amount of the money raised was thanks to the silent auction, and we are very grateful to Bidtech for their work on the night. The iPads were a great success and proved extremely popular with guests, helping us to run a large number of silent auction prizes without taking all the time of the main auction. The Bidtech technology and assistance allowed the night to run smoothly and ensured we raised the maximum amount for a very worthy cause.”