Online voting campaign from Bacs raises £150K for 120 charities

| 16th Sep 13

The Big Break campaign, which promotes paying by Direct Debit, reportedly raised an impressive £150,000 for 120 charities in less than 6 months after people were encouraged to vote for their favourite charities online.

Between February and June 2013, the campaign was run by Bacs Payment Schemes Limited (Bacs), the company behind Direct Debit, in a bid to encourage more people paying by Direct Debit to donate to charity.

Companies across a range of industries were encouraged to promote payment by Direct Debit to their customers, and for each one set up they would make a donation to a nominated charity, a new one of which was selected every month via an online voting system.

Over 120,000 votes were cast in the 5 month campaign, which saw winning charities being awarded £2,000, the runner-up £1,000, and the remaining money being shared out by the other nominated charities.