Care for the Wild teams with JWT London to launch innovative Tooth Fairy campaign

| 11th Sep 13

Care for the Wild has teamed with JWT London to deliver a new campaign which aims to raise awareness of the poaching of elephants for their ivory.

Featuring the tagline ‘little teeth save big tusks,’ The Tooth Fairy campaign aims to persuade children to donate money they receive from the tooth fairy to Care for the Wild. According to the Drum, the campaign includes an animated video and microsite which creates personalised thank you letters from the Tooth Fairy.

Philip Mansbridge, CEO, Care for the Wild International, said: “By concentrating on delivering a thought-provoking online experience, building the campaign around a much loved character and focusing on such a simple act of kindness, hopefully we can not only raise funds, but educate children of the issues at an earlier age, and inspire the next generation of supporters to safeguard our sustained efforts.”

Watch the video here.