Charities urged to hire apprentices to help with the digital agenda

Many charities fall behind when it comes to social media because they simply don’t have the time to invest in it. Hiring a digital marketing apprentice could well be the answer!

| 27th Aug 13

ad_3Charities must be aware of digital trends if they want to stay ahead of the game. Having an active presence online is essential for reaching out to new donors and communicating with the existing donor base. Many charities fall behind when it comes to social media because they simply don’t have the time to invest in it.

Charities can benefit from hiring a digital marketing apprentice to ensure that they are doing everything possible to raise awareness of their cause. Marissa Yesin, a digital marketing Arch apprentice, began an apprenticeship at Streaming Well, an organisation which produces and distributes health videos online, on December 5th. Now nine months in, she is considered a big part of their team, heralded a “total star” by COO, Genevieve Robson. In June, Marissa won the Agilisys Future Digital Leader Award.

Streaming Well has only seven permanent staff and so Marissa has the opportunity to participate in all aspects of the business, from business development through to final delivery of the product. Her daily tasks consist primarily of video editing and filming.  She frequently sits in on development meetings so she learns aspects of the production side of the business (story development and scripting) as well as the media management, filming, sound recording, video and sound editing, post production and exporting to files, that she does herself.

COO and Co-founder of Streaming Well, Genevieve Robson, said: “The Apprenticeship scheme has been instrumental in allowing us to staff up and expand our business quickly. Without it, we never would have considered hiring someone as young as Marissa and we would have missed out on this fantastic employee who is such an asset to us at Streaming Well.”