World Vision teams with Brandwatch to raise awareness worldwide
World Vision, a charity which aims to tackle poverty, has selected leading social media analytics company Brandwatch to transform its worldwide marketing and fundraising initiatives.
World Vision plans to share social business intelligence with multiple departments, from fundraising and advocacy to digital marketing and PR, so that more informed decisions can be made. Brandwatch will let World Vision track and analyse millions of online conversations across the internet.
Loren Skaggs, Internet Marketing Director for World Vision, United States, said: “We are excited for the opportunity to work with Brandwatch. Their platform will help us track to better track the success of our campaigns, allowing us to be more efficient with our resources while raising more money to help children in need.”
Giles Palmer, CEO of Brandwatch, said: “It’s always great to see organizations embracing social media analysis to improve how they operate and serve constituents, and it’s particularly rewarding in scenarios where it can impact humanitarian causes and the greater good. We look forward to helping World Vision continue innovating to drive their vision forward.”