Guide Dogs teams with Donate Mobile to deliver new mobile fundraising service

Supporters of Guide Dogs will now have the chance to donate regularly to its cause following a partnership with Donate Mobile.

UK supporters can now give money with every mobile call they make and text they send, at no extra cost to themselves. By signing up for a Donate Mobile SIM card and mobile service, 10% of their monthly mobile spend will automatically to go to Guide Dogs.

As part of this partnership, Guide Dogs will actively promote the service to their supporters, fundraisers, campaigners, staff and volunteers and Donate Mobile have created a bespoke Guide Dogs web page where customers can easily sign up to the service.

Guide Dogs, Director of Fundraising and Marketing Jayne George said: “Our Guide Dogs supporters are committed and loyal and are always looking for new ways to support us, so it feels fantastic to be able to offer them an additional or alternative way to support the work we are doing without putting any additional strain on their financial commitments.

“Through Donate Mobile we are offering them something we hope they will find hard to refuse – essentially helping us to transform the lives of even more people who are blind or partially sighted just by switching mobile phone service provider in a few simple steps. For Guide Dogs it’s not just an opportunity to increase revenue, it is also a way to build mobile relationships – something we are keen to do going forward.”


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