Fundraising tech platform iRaiser launches in UK » Charity Digital News

Fundraising tech platform iRaiser launches in UK

Advanced European fundraising platform iRaiser today launches in the UK. The technology will be available exclusively through digital charity specialist, Chameleon. Created by fundraising company Adfinitas, the platform has already proved effective for charities including WWF, Amnesty International and CARE.

iRaiser uses algorithms to boost average donation values, and utilities big data to create audience profiles.

Vicky Reeves, MD and Founder at Chameleon, said: “At Chameleon we believe it’s essential to use the most sophisticated tools available to engage people with your cause. Unlike enterprise-class systems, iRaiser is quick to implement and delivers a fantastic service at a fraction of the cost. We’re immersed in digital for charities and we believe iRaiser is a game-changing tool which will help raise charity incomes online in the UK.”

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