Instagram Video becoming a popular tool among charities

| 10th Jul 13

Most charities understand the potential benefits of communicating with their supporters through popular social media channels such as Facebook and Twitter. Photo and video sharing networks are used less across the sector, although these also have great potential to drive donations.

The San Francisco Museum of Modern Art, charity:water and UNICEF are paving the way for charities sharing videos online, following the release of Instagram’s video service in June. The feature allows the user to create a fifteen second video to share their story.

In a recent post, Socialbrite shares five examples of charities using Instagram Video. Charities are using the tool to promote upcoming events, preview new campaigns and call for change.