Futureproof to help drive awareness for Macmillan through online channels
Marketing agency Futureproof has been appointed by Macmillan Cancer Care to help enhance its digital marketing and social media output in a bid to drive up digital charity donations.
As well as this, the agency has already begun running a free Social Giving Workshop for the charity sector to help improve their digital awareness. As well as Macmillan, Futureproof has already worked with Children in Need, Guide Dogs, Scope and Catholic aid agency CAFOD.
Director of brand management at Futureproof, Lizzie Penny, commented: “Our charity specific thought leadership publications and workshops are revolutionising marketing effectiveness, helping charities to operate in a tough economic climate without compromising client ambitions.”