15th Feb 18 Austin Clark
Tree of Hope displays JustTextGiving code in innovative graffiti campaign
The charity commissioned creative agency graffiti4hire to create a 30-foot high graffiti artwork on a wall in the centre of Birmingham. Tree of Hope uses Vodafone’s JustTextGiving service, which makes the donation process quick and easy. The artwork encourages people to donate ten pounds to the charity, as it prominently displays the JustTextGiving code, “Text TREE01 £10 to 70070”.
Jeremy Marris, CEO of Tree of Hope said: “It’s the start of a new way of advertising for us. We had a lot to organise, from hiring the wall and organising the graffiti artists to making sure that the council were going to be happy with it but we are really pleased with the result. The artwork looks fabulous and we believe that it will make a real difference to the amount of support we can give to sick children who cannot get the treatments they need on the NHS.”