Charities must “be aware of different kinds of data and its adaptability” » Charity Digital News

Charities must “be aware of different kinds of data and its adaptability”

Charlotte Weinberg speaking at the event on Thursday

Charlotte Weinberg speaking at the event on Thursday

On 23rd May, Third Sector hosted an event in London, Measuring and Evaluating Outcomes in Practice. Charity Digital News was there to report on the morning’s events.

Charlotte Weinberg, Executive Director of Safe Ground, a charity which works with men in prisons to prevent reconviction, introduced the idea of measuring outcomes and the importance of evaluating data.

Evaluating data is of course, important to generate support and raise more money for a cause. Charlotte said how charities should “be aware of different kinds of data and its adaptability.” The way data is presented can vary widely and if done correctly, can reach a wider audience. Evaluating data is important so that charities can measure their effectiveness. The results are interesting, and often surprising. Charlotte urged charities to not be wary of negative results, as they can be very useful. Once data is collected, charities should creative ways of sharing it with their supporters.

Charities are increasingly using infographics to communicate to their impact to supporters without overwhelming them with numbers and figures. As reported in our recent article ‘Charities encouraged to deliver impact reports in tweets and sound bites,’ co-founder of nfpSynergy, Joe Saxton, even suggested that charities scrap impact reports altogether and deliver their impact through bitesize pieces of information and tweets.

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