15th Feb 18 Austin Clark
New app allows users to fundraise through Instagram food photos
Most of our Facebook and Twitter news-feeds are clogged up by photographs of food. People post snapshots of their meal before they eat, so that the rest of us can simply drool at the thought of eating it.
DDB Spain has drawn upon the popularity of photo sharing, and has created an app, FoodShareFilter, which donates money to charity with each downloaded photo. Available for IoS and Android in Spanish and English, it is “the first supportive Instagram filter” and raises money for a project in El Salvador run by the Manos Unidas charity which promotes development in third world countries.
View the apps demonstrative video here.