21st Feb 18 Austin Clark
Jaro, a new global online game has recently launched with the intention of raising GBP1bn in a year, making it the world’s largest single annual fundraising initiative. The overall sum will be split between thirteen UK charities; ActionAid, Age UK, Amnesty International, British Red Cross, Cool Earth, Great Ormond Street Hospital Children’s Charity, Guide Dogs, Merlin, War Child, World Cancer Research Fund, World Heart Federation, World Society for Protection of Animals and WWF.
The player has the chance to select which charity to support as they sign up. Jaro costs the user GBP6.50 for each turn and charges an administration fee to make sure that the charities don’t incur any extra costs.
CEO of the Institute of Fundraising, Peter Lewis, said: “Jaro combines the popularity of social networking and online gaming with the desire to donate in a fun and interactive way. We hope this will be a winning combination that taps into new audiences and unlock a much needed new stream of income for charities.”