Cancer Research UK snaps up JustGiving’s best use of technology award
The campaign used JustGiving’s APIs to make the donation process seamless and gamification to create a competitive element.
The JustGiving awards were on Thursday 11th April, celebrating outstanding individuals, teams and charities who have collectively raised almost GBP200m through their JustGiving pages. Charity Digital News was on hand to report on the ‘Best use of technology’ category. Cancer Research UK snapped up the prestigious award for its Dryathlon campaign. The other finalists were My Charity Bingo, Salesforce, Great Ormond Street Hospital and Boden.
The innovation awards for ‘Best use of Technology’ specifically acknowledges those who have used JustGiving’s technology to create new ways to fundraise. The Dryathlon campaign ran throughout the month of January, asking those taking part to abstain from alcohol and donate their savings to charity. The campaign used JustGiving’s APIs to make the donation process seamless. You can read more about API technology in our interview with JustGiving’s product manager, Jamie Parkins, last month. The campaign also used gamification, creating an innovative online leader board and rewards which could be shared on social networking sites.
If you missed the event you can watch the live stream here.