Lindt Big Egg Hunt powered by OpenMarket » Charity Digital News

Lindt Big Egg Hunt powered by OpenMarket

Powered by OpenMarket

Powered by OpenMarket

OpenMarket, the mobile messaging and payments provider, is providing its services for this year’s Big Egg Hunt charity event, sponsored by the chocolatier, Lindt. The event is being organised by full service fundraising agency, Open Fundraising, which selected OpenMarket due to its flexibility, reliability and ease of use. Its mobile engagement platform manages incoming message and sends automatic replies.

The Big Egg Hunt kicked off on February 12th and lasts six weeks. During this time, OpenMarket power an SMS-based daily prize draw to win a year’s supply of Lindt chocolate. People can enter by sending ‘LINDT’ to the number on the egg’s plinth, the SMS being charged at the standard network price.

All money raised will do to Action for Children. Last year’s event broke the Guinness World Record for the biggest hunt, and raised tens of thousands of pounds for charity.

Paul de Gregorio, Head of Mobile at Open Fundraising, says: “Despite the various other mobile technologies available, SMS is still the number one method for effective engagement with people on their mobile device. The OpenMarket platform enables us to quickly and easily create and manage an interactive messaging and donation campaign, for people to engage within each of the five cities hosting the egg hunt. OpenMarket’s ability to support our expanded event across the UK is testament to the reliability, scalability and reach of their solutions.”

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