21st Feb 18 Austin Clark
Twitter stats your charity needs to know
Twitter is a great way to communicate with your donors and provides a great opportunity for discussion. It can also be great for organising events, generating support and targeting the next generation of donors.
Charities tend to put more effort into engaging with their supporters over Facebook rather than Twitter. Some charities don’t have a Twitter account at all. Perhaps they feel restricted by the short length of a tweet, and feel they can say more through Facebook. However, Twitter is a great way to communicate with your donors and provides a great opportunity for discussion. It can also be great for organising events, generating support and targeting the next generation of donors.
So if you’re still having doubts about Twitter take a look at the statistics below provided by Twitter executives and it might just change your mind.
- 400 million: tweets per day
- 200 million: monthly active users of the services on a 30-day basis
- 100 million: that figure a year ago
- 33,000: tweets per second in Japan during New Years
- 6: median number of brands users follow
- 95 %: public conversations about TV shows that happen on Twitter
- 80 %: users on mobile in the UK and Japan
- 78 %: how much more likely mobile users are to retweet a brand
- 60 %: users on mobile in the U.S.
- 53 %: increase in purchase intent from users who saw a promoted tweet
- 50 %: Americans who see, read or hear about a tweet every day
- 12 %: higher the click rate for brand tweets with price in whole dollars
- 17 %: higher the click rate for tweets with a question mark
- 1-3 %: engagement rates on Twitter ads