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Twitter stats your charity needs to know

Some Twitter stats to be aware of

Some Twitter stats to be aware of

Charities tend to put more effort into engaging with their supporters over Facebook rather than Twitter. Some charities don’t have a Twitter account at all. Perhaps they feel restricted by the short length of a tweet, and feel they can say more through Facebook. However, Twitter is a great way to communicate with your donors and provides a great opportunity for discussion. It can also be great for organising events, generating support and targeting the next generation of donors.

So if you’re still having doubts about Twitter take a look at the statistics below provided by Twitter executives and it might just change your mind.

  1. 400 million: tweets per day
  2. 200 million: monthly active users of the services on a 30-day basis
  3. 100 million: that figure a year ago
  4. 33,000: tweets per second in Japan during New Years
  5. 6: median number of brands users follow
  6. 95 %: public conversations about TV shows that happen on Twitter
  7. 80 %: users on mobile in the UK and Japan
  8. 78 %: how much more likely mobile users are to retweet a brand
  9. 60 %: users on mobile in the U.S.
  10. 53 %: increase in purchase intent from users who saw a promoted tweet
  11. 50 %: Americans who see, read or hear about a tweet every day
  12. 12 %: higher the click rate for brand tweets with price in whole dollars
  13. 17 %: higher the click rate for tweets with a question mark
  14. 1-3 %: engagement rates on Twitter ads

 

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