21st Feb 18 Austin Clark
British Heart Foundation and Blippar create app to encourage smokers to quit
To mark No Smoking Day on 13th March, British Heart Foundation launched a new app in collaboration with augmented reality app specialist, Blippar, to encourage smokers to quit.
Those using the ‘Swap fags for swag’ app point their smartphones at Government warning signs on any cigarette packet, to view 3D scenarios pop up on screen. These depict what else the money could be spent on, such as holiday, gadgets, or cinema tickets.
Betty McBride, Director of Policy and Communications at the BHF, said: “The tobacco giants are notoriously protective about their slick cigarette packaging – here’s a bit of slick that does some good for once. We need to up our game if we are going to help people beat their addiction to tobacco by finding new ways to reach out to them. We want to help the two thirds of smokers who tell us repeatedly that they’re desperate to quit.”