instaGiv provided mobile giving platform for Tesco talent competition
instaGiv allowed participants to register online and promote themselves by linking to their YouTube video, with the intention of raising GBP60,000 for Cancer Research UK.
The competition, Tesco Distribution’s Got Talent, which took place in February, used mobile fundraising service instaGiv as its donation platform. Tesco Distribution staff, family and friends voted for their favourite acts, with the aim to raise £60,000 for Cancer Research UK.
instaGiv allowed participants to register online and promote themselves by linking to their YouTube video. This was available to view on a landing page which could then be shared through social networking sites. Contestants could also gain support by printing posters and business cards.
Jessica Churchill, Tesco Training Manager, said: “Distribution’s Got Talent has been a great opportunity for colleagues at Tesco, their friends and family to showcase their amazing talents while raising funds for Cancer Research UK. We did not think we would find the gems that we have hiding among the shelves from comedians to opera singers to performing dogs…The text vote system has been a great way for acts to publicise their performance and raise funds for Cancer Research UK.”