Google adapts grants policy
Changes will allow charities to bid for extra advertising space, but will put charity ads below commercial ads.
Google has made changes to its grant scheme for charities which use its free ad service. The changes will let charities bid for extra advertising space but will put charity ads below those from the commercial sector.
The changes were introduced on 28th January and those using the service were informed of the changes via email three days earlier on the 25th. Charities who have a Google grants are given USD10,000 worth of free advertising each month.
Bertie Bosredon, digital and social media consultant, said: “This may impact on many charities; for instance healthcare charities who could have their ads buried under insurance companies – and will have to use a commercial account to compete.”