Google adapts grants policy » Charity Digital News

Google adapts grants policy


Changing its grants policy

Changing its grants policy

Google has made changes to its grant scheme for charities which use its free ad service. The changes will let charities bid for extra advertising space but will put charity ads below those from the commercial sector.

The changes were introduced on 28th January and those using the service were informed of the changes via email three days earlier on the 25th. Charities who have a Google grants are given USD10,000 worth of free advertising  each month.

Bertie Bosredon, digital and social media consultant, said: “This may impact on many charities; for instance healthcare charities who could have their ads buried under insurance companies – and will have to use a commercial account to compete.”

Related reading

GDPR Handbook tile
To mark the return of Red Nose Day on Friday 24th March, Ed Sheeran went to Liberia to visit children living on the streets and slums, many orphaned by the recent Ebola outbreak. During his trip, Ed visited the Street Child Liberia project which uses Comic Relief cash to help give vulnerable children a safe place to stay, reuniting them with their relatives and helping them get back into school.