Google, CTT and Media Trust team up to get charities online
New campaign, ‘Grow Your Charity Online,’ aims to help 30,000 small UK charities improve their online presence and fundraising techniques.
Google has teamed up with Charity Tech Trust (CTT) and the Media Trust to create a new campaign, ‘Grow Your Charity Online,’ which aims to help 30,000 small UK charities improve their online presence and fundraising techniques.
Research carried out by CTT found that 54% of charities surveyed were unable to invest in online fundraising due to expense. This was supported by a survey from Lloyd’s banking Group which discovered that over half of UK charities need assistance with web design and management.
Support will be given in the form of training courses across the UK. Led by Google staff, they will share their Internet expertise in face-to-face meetings with charities. In addition, an online learning hub will provide free training and workshops. These online sessions will focus on digital fundraising and communications, looking specifically at blogging, mobile design, email, social media, and video. The hub will also draw attention to some of the services Google has to offer, such as Google drive for cloud computing, grants for free advertising, Google+ pages and Google analytics.
Matt Brittin, VP of Google’s Northern & Central European operations, said: “The web is essential for charities to access new tools to share stories, help people and raise money. Britain’s charities need sustainable, practical methods with which to help themselves grow and really make a difference, and Grow Your Charity Online aims to help these organisations ultimately succeed.”
CEO and founder of communications charity Media Trust, Caroline, Diehl, said: “There are exciting times ahead as we look forward to engaging a talented group of Google staff as volunteers and mentors for a diverse range of charities from across the UK.”