likecharity allows charities to recover 100% of text donations
New service is cost effective for small charities and hopes to encourage more young people to donate.
A new organisation, likecharity, has launched in Ireland with the support from Vodafone, eMobile, Tesco Mobile, Three, O2 and Meteor. On receipt of text donations, charities must usually pay a fee to mobile operators and VAT on each donation, but this new service will let charities recover 100% of the value.
Donors will be able to message a free-text number, 50300, containing a keyword specific to a charity or event in order to make a pledge. The amount is then added to the donor’s phone bill and funds are collected by likecharity, who pass the money on to the chosen charity. likecharity will be charging a software hosting fee, although they assure that this will not be more than 5% of donations generated through the platform. Many leading Irish charities have already registered with the service.
The Wheel is an organisation which represents Ireland’s voluntary sector. CEO Deirdre Garvey, said: “likecharity is a breakthrough for Ireland’s non-profit sector. For the first time charities can offer their donors a 100% donation option on all of the mobile networks”.