Which social sites will be popular for non-profits in 2013?

Research from the 2013 Nonprofit Marketing Guide shows how charities plan to experiment with social media this year.

| 18th Jan 13
Social media will be big this year
Social media will be big this year
Social media will be big this year

The 2013 Nonprofit Marketing Guide demonstrates the main aims of non-profit marketers this year, including strategies for public engagement and how best to raise awareness of their cause.

It takes time and resources to keep up to date with new technology and emerging trends in the sector and often charities struggle due to limited budgets. Despite this, many recognise the positive impact social media can have on a campaign.

The report identified that the main social media channels non-profits are engaging with are Facebook (94%), Twitter (62%) and YouTube (42%). It was recorded that in 2013, non-profits have the strongest incentive to explore Pinterest. The second choices of experimentation were between LinkedIn, Google+ and YouTube.