Examples of innovation in the charitable sector 2012

Take a look and see how charities and non-profits experimented with innovative technology in 2012.

| 7th Jan 13
Innovation The key to a successful campaign
The key to a successful campaign

Last year saw a lot of cost cutting from charitable organisations which has led to innovative fundraising, mobile giving, gamification, developments in digital and a rise in viral ads. Below are a few examples campaigns which stood out above the rest in 2012.

  • Save the Children used a technology developed by Aurasma which allowed readers to hold a tablet device over their newsletter to reveal extra content.
  • Kony 2012 released a 30 minute video for the Invisible Children campaign which went viral and was commended as one of Marketing Magazine’s brand moments of 2012.
  • New players have emerged on the social media scene. Charities have been branching out from Facebook and Twitter, emerging on sites such as Pinterest and Instagram.
  • The Movember campaign supporting male prostate cancer used a mobile app to allow men to track the growth of their moustache with a 30 second video.
  • June saw the launch of the Co-operate app, which used location based technology to help users find co-operatives close by.
  • WaterAid use photo sharing service Instagram to keep donors informed about the drilling of wells in Malawi.
  • Ovacome, a charity which raises awareness of Ovarian cancer, created the world’s first iBook, “Holding Onto Hope.”