Tips for an accessible charity website
Some examples of charities who have used technology to make their website more accessible to reach a wider audience.
With your charity’s website being the first point of call for any potential donor, it is important to make it as accessible as possible to reach your target audience and ultimately rally support for your cause.
Certain things should be taken into account when designing your website, such as equality of access, for example, a visitor with a visual impairment may find it difficult to navigate the page. Making necessary adaptions to your website can reduce maintenance costs, reach a wider audience, and increase search engine results.
Some charities with good website examples are:
- Rainbow Trust has five different versions of their website allowing visitors to choose with background and text colour would best suit them.
- Scope use access keys to allow users to find their way around the site. It is also linked with BrowseAloud software, a package which downloads website content and reads it aloud to the user.
- Dadafest use transcripts and subtitles on their online videos. They also use access keys and have a BFLI video introduction to the site.
All of the above sites comply with the Web Accessibility Initiative (WAI). For more information visit the website here.