Innovative Christmas Campaigns 2012 » Charity Digital News

Innovative Christmas Campaigns 2012

Christmas Giving

Festive fundraising!

Charitable giving peaks around the festive season. Below are some charities that have embraced this notion and are making steps to deliver innovative ways of fundraising this Christmas through the use of video, mobile and other technological means.

  • Drinkaware has launched a competition calling for three minute movies demonstrating the pitfalls of over-indulgence. The winner will receive £1,500 worth of Jessop vouchers and their video entry will become a national campaign.
  • Great Ormond Street has joined forces with Barclaycard and Shazam, releasing a TV advert which demonstrates how easy it is to donate using a bank card. The iPhone app gives users the chance to win prizes. With every win, Shazam donates five pounds to Great Ormond Street.
  • Crisis has created video e-cards which show service users singing traditional Christmas songs. In addition, their website has undergone a festive makeover, such as a holly sprig directing attention to the donate button.
  • Last year, ITV created the Text Santa campaign which raised an impressive 4 million pounds in total. Donations can be made using mobile phones via JustTextGiving.

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