Barnardo’s and Picturehouse Collaborate over Christmas » Charity Digital News

Barnardo’s and Picturehouse Collaborate over Christmas


Film screenings raise money for charity

A partnership has been formed between the charity Barnardo’s and Picturehouse, which will be putting on screenings at the Royal Opera House to generate support and raise money to help children across the UK. Led by media agency John Ayling & Associates and Digital Cinema Media, the partnership has ultilised a variety of different platforms within the campaign, such as social media, Out-of-Home (OOH) advertising and press releases. As a consequence, Barnardo’s have been able to give the public a broader knowledge of their aims and objectives for the Christmas period. Those attending the screenings are able to donate to the charity via mobile banking.

Gerry Anyanwu, head of Digital Cinema Media and in charge of the campaign says, “We worked together with JAA on a bespoke solution for Barnardo’s. The partnership offers a unique opportunity to leverage the creative work across all Picturehouse touchpoints in an environment where the audience is highly receptive.”

Assistant director at Barnardo’s, Lindsay Gormley, also spoke of the campaigns successes, “Christmas at Picturehouse allows us to connect with donors at Christmas time. The ability to engage cinema-goers with detailed content about our work and projects makes this activity a vital part of our overall campaign. The TV campaign which is airing at the same time raises awareness and continues to be an effective medium but we wanted to incorporate a more personal and tailored piece of activity.”


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