Digital advertising has introduced both new challenges and new opportunities for charities looking to tell their stories to the wider public. Every touchpoint along a donor’s path is highly measurable, making it easier to identify the tactics that drive results. But it’s not always clear which metrics matter in an attribution strategy.
‘The Guide to Marketing Attribution’ explores some of the most common models used to measure display advertising and get to the bottom of how they may work for you. This guide is ideal for beginners and experts alike, and includes a breakdown of the most common display attribution models, new methods for measuring the true impact of your efforts and key ways to optimise your budget.
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