When disaster struck the Philippines in November 2013, global charity Concern Worldwide needed to raise funds quickly to get relief to those in need. The immediacy of the online environment made display advertising an attractive channel for reaching potential donors.
New creative was quickly deployed across Quantcast’s live campaigns to raise consumers’ awareness of the disaster and urge them to donate.
Quantcast’s custom audience profile and real-time bidding rapidly adapted to the shifting profile of new donors, enabling Concern Worldwide to more quickly and effectively reach similar online consumers across the Web.
A 2779% peak return on ad spend (ROAS) was achieved (the average ROAS was 606%). A total of €85,000 was raised at a cost per acquisition (CPA) 83% lower than target. The funds raised provided relief to over 400 families.
Download the full case study detailing how Quantcast helped Concern Worldwide to achieve this: