Over the last decade, mobile has driven an unprecedented behavioural and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn mobile marketing has developed into a sophisticated, personalised marketing channel to reach mobile consumers.
In this white paper audience measurement and real-time advertising specialist Quantcast explores the mobile landscape and identifies opportunities and solutions for non-profits looking to expand their advertising efforts.
This guide includes up-to-date data on mobile trends and spending, a comprehensive list of mobile advertising options, a checklist for successful mobile campaigns and busts common myths about mobile marketing.
How to be successful in mobile advertising is a must-read for anyone looking to harness the ever-increasing power of mobile to reach the masses.