Evidence suggests that the way in which data is selected for a fundraising campaign can be more influential on the success of that campaign than any other factor.
“How Data Analytics is Shaping Fundraising” gives non-profits a valuable overview of the knowledge that can be gained through in depth data analysis and looks it is being used in fundraising. This white paper — produced by NTT Analytics, part of NTT Fundraising – demonstrates the significance of conducting analysis and how it can shape individual campaigns or entire fundraising strategies.
As well as providing examples, it also gives practical tips on what to watch out for to ensure the analysis is as valuable as possible. Whether conducting in-house analysis or using external agencies, this white paper should help to improve the return on investment of future fundraising campaigns.
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