According to recent research from Access Group, social media plays a signiﬁcant role in hospices. From engaging with patients and their families to promoting events and attracting volunteers, platforms such as Twitter and Facebook are now recognised as highly valuable ways for hospices to engage with those who hold the cause close to their hearts.
And as many highly successful third sector campaigns have proved, social media can boost fundraising efforts not just within the local community, but has the potential to reach a far wider pool of donors, volunteers, fundraisers and media agencies. So with the beneﬁ ts agreed, what are the social media trends within hospices – and how have they changed in two years? Access Group explores in this whitepaper.
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