Stephanie Maddox, local fundraising manager at Cancer Research UK, discusses the advantages of online auctions as a fundraising method
A new Customer Relationship Management (CRM) system can have a transformative impact on any charity. But get it wrong and it could not only cost your organisation financially, but have negative effects on the way you interact with donors and supporters.
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
What if more digital change suddenly hit the industry at great pace? Would your charity be ready? Or would you be left behind? Kristie Winsen, digital content specialist at Tearfund, discusses the impact of digital on charitable organisations, and explains why smaller charities might just be better positioned to action digital change.
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
Erin Niimi Longhurst from Social Misfits Media interviewed keynote speaker Beth Kanter, a social media guru and US non-profit innovator, about the latest tools, embracing digital innovation, and the biggest challenges that charities face in this space
The last year has seen an unprecedented scrutiny of fundraising practice. How we treat supporters and their data has never been a ... read more
We often hear how important it is for charities to highlight the change that they make, but what's the best way of achieving this? Institute of Fundraising's Kris Rollo runs through some of the new video-based platforms charities can use to engage with their supporters.
It’s important that your organisation adapts to developments in digital technology so you can harness the power of digital to grow online as well as offline. We give four reasons why you should invest in going digital, and a helping hand to get you there.