The aim of the campaign is to underline the fact that this Halloween, just like every night, millions of children will be faced with "a night of fear".
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As the refugee crisis in Europe continues to intensify, many charities are using their online presence and social media channels to raise awareness of the situation and communicate what they can do to help.
All the pumpkin pictures will combine to create a pumpkin mosaic which will be shared with Syrian refugee children living in Lebanon during a visit this November.
The IoF’s iFundraising conference took place from 22nd-23rd September in Bloomsbury, London. Charity Digital News was there on Monday to find out how charities can use technology and social media to improve ROI, engage donors and boost fundraising opportunities.
At the recent iFundraising conference in London, Esther Mathai, marketing manager at World Vision UK delivered a seminar discussing the charity’s use of video in its email marketing campaigns. Charity Digital News was there to catch up with Esther afterwards.
World Vision, a charity which aims to tackle poverty, has selected leading social media analytics company Brandwatch to transform its worldwide marketing and fundraising initiatives.
Director of Ploink!, Mark Simpson said: “Mobile devices are now the way people choose to interact with each other and the world, so we wanted to create an app that made most of the device and gave users something fun to use and show to their friends.”