To raise awareness about the dangers of smoking on World No Tobacco Day, anti-smoking charity QUIT teamed with M&C Saatchi to create a social media campaign using Vine.
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From 1st-24th December, the charity will release one Vine video each day via its Twitter account @thekingsfund. Each Vine will highlight a fact about health and social care such as health needs of older people or the number of people spending Christmas day in hospital.