The Motor Neurone Disease Association has come under fire for its 'Last Summer' poster campaign which follows last year's Ice Bucket Challenge success.
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Since the explosion of the Ice Bucket Challenge earlier this year, we’ve all been wondering what the next viral fundraising campaign will be. Could the Wake Up Call raising money for Unicef be the answer?
According to new research from Voucher Codes Pro, over half of Brits dousing their heads with icy water for the Ice Bucket Challenge don’t donate to charity.
The #IceBucketChallenge videos which have been filling up our social media feeds in August have raised millions for The ALS Association, the Motor Neurone Disease Association and Macmillan, illustrating the power of the internet in raising funds and awareness.